Demand responseProject Powershop Australia’s Demand Response Program
This report presents the results and recommendations received from a behavioural demand-response trial co-designed and undertaken by Powershop Australia and the Behavioural Insights Team between November 2018 and January 2019.
The aim of this project was to save more energy during peak-demand events.
Peak-demand events or ‘events’ are the times of year when electricity consumption is at its highest, such as hot days when everyone turns up the air conditioning. During these events, the price of electricity can increase by up to 100 fold. The traditional approach to this problem has been to build power plants that are only used during these extreme events – causing substantial negative effects on both energy prices and carbon emissions.