In this report, DC Power Co considers these and several other important learnings from its journey since the completion of the CSF campaign, so that all stakeholders can benefit from this experience.
Report extract
In April 2018, having conducted the most successful crowd sourced funding (CSF) campaign of its kind in the world, DC Power Co embarked on a path to capitalise on investor interest and the momentum of its campaign to immediately commence building and marketing an innovative new energy retail business. DC Power Co has matched the CSF equity with several major independent investors, secured office space, recruited a full team, and launched an initial beta product offering. DC Power Co is now focusing on how to make itself the energy retailer of the future. In this regard, customer insights, both in relation to converting investors to customers, distributed energy resource (DER) uptake, and energy services more broadly, are emerging.