Powershop Australia Demand Response Program

Project overview

Lead Organisation
Powershop Australia Pty Ltd
Location
Victoria
ARENA Program
Advancing Renewables Program
Start date
1 December 2017
End date
30 September 2021
Project Partners
None
This demand response project was completed on 30 September 2021.

Summary

Powershop Australia’s Curb Your Power program is one of 10 pilot projects awarded funding under the demand response initiative. The Curb Your Power program will run for three years and aims to deliver a total of 5 MW of emergency reserve through behavioural change and a smartphone monitoring app.

How the project works

The Powershop Australia’s Demand Response Program is delivering its reserve via behavioural response from residential and business customers in Victoria. When there is a peak demand event, Powershop notifies participants and asks them to voluntarily reduce their energy consumption for a set period of time. If participants reduce their usage and successfully hit their reduction target, they are rewarded with a power credit.

Curb Your Power is supported by Reposit Power through their enabling of access to Reposit enabled batteries, in addition to firm capacity being provided through Monash University’s cogeneration facility.

This project consists of:

Demand response (Primary)

Project Knowledge

Contact

Email: curbyourpower@powershop.com.au

Last updated
29 October 2021

Learn more

Report: May. 2020 Powershop Demand Response Program

This report provides an overview, performance summary and key insights into the behavioural demand response program conducted by Powershop Australia over the period December 2019 – May 2020..

Report: Nov. 2019 Powershop Demand Response Program

This report provides an overview, performance summary and key insights into the behavioural demand response program conducted by Powershop Australia over the period June 2019 to November 2019.

Media Release: AEMO and ARENA Demand Response Trial to Provide 200 Megawatts of Emergency Reserves for Extreme Peaks

ARENA and AEMO jointly announced 10 pilot projects have been awarded funding under the demand response initiative to manage electricity supply during extreme peaks.

Report: May 2019 Powershop Demand Response Program

This report provides an overview, performance summary and key insights into the behavioural demand response program conducted by Powershop Australia over the period December 2018 to May 2019.

Report: Nov. 2018 Powershop Demand Response Program

This report provides an overview, performance summary and key insights into the behavioural demand response program conducted by Powershop Australia over the period March 2018 to November 2018.

Report: March 2018 Powershop Demand Response Program

This report provides an overview, performance summary and key insights into the behavioural demand response program conducted by Powershop Australia over the period November 2017 to March 2018.

Report: Applying Behavioural Insights to Powershop’s Curb Your Power Program

This report presents the results and recommendations received from a behavioural demand-response trial co-designed and undertaken by Powershop Australia and the Behavioural Insights Team between November 2018 and January 2019.

Video: Demand Response – Powershop

Powershop Australia’s Curb Your Power program is one of 10 pilot projects awarded funding under the demand response initiative.

Area of innovation

Powershop’s Curb Your Power program is innovative in its use of the company’s smartphone app, as they are able to engage with participants on their energy usage efficiently following events. Curb Your Power is also trialling financial incentives through the form of power credits as opposed to gift cards or other physical rewards. Powershop’s Curb Your Power program has around 20,000 customers and is the largest behavioural demand response program in Australia.

Benefit

The project will help to establish whether behavioural demand response can assist in maintaining a stable electricity grid in Victoria. It will also help us to understand how and to what extent communication technology can play a role in the residential demand response market.

Powershop’s Demand Response webpage

Last updated 29 October 2021

ARENAWIRE Blogs

EDITORIAL: The Distributed Energy Revolution

If millions of Australian households and businesses continue to invest in their own solar and battery systems, this vast array of small scale energy assets known as Distributed Energy Resources (DER) could create enormous disruption to the electricity system.